How to Leverage TikTok & Instagram Reels to Showcase Your Coloring Books in Action
- kitkat53
- Apr 12
- 3 min read
If a picture is worth a thousand words, then a video of a child joyfully coloring your pages? That’s worth a thousand clicks. 📈
In 2025, short-form video is the ultimate discovery tool—and your coloring books were made for it. Whether you’re selling on Etsy, Gumroad, or Amazon, a scroll-stopping Reel or TikTok can turn casual viewers into loyal fans and happy buyers.
Ready to show the world your creations in action? Let’s dive into how to film, format, and post compelling short-form videos to boost your brand!
🎯 Why Short-Form Video Works for Coloring Books
It’s visual + emotional – Viewers get to see your coloring pages come to life through a child’s hands or creative process.
It builds trust – Customers see what they’re buying before they click.
It’s algorithm-friendly – Instagram and TikTok push videos that spark joy, creativity, and engagement—your content is perfect for this!
It creates connection – A joyful coloring moment is relatable to parents, educators, and gift-givers.
🎬 What to Film: Easy, Impactful Video Ideas
You don’t need fancy equipment or actors—just a phone, your coloring book, and a cozy setup. Here are some ideas:
1. “Hands Coloring” Time-Lapse
🎨 Concept: Show a child or adult coloring your pages quickly with upbeat music.📌 Why it works: Relaxing, satisfying, and shows off your artwork.
2. “Before & After” Coloring Reveal
📖 Concept: Start with a blank page, cut to a fully colored masterpiece.📌 Why it works: Transformation content hooks viewers every time.
3. “Flip Through My Coloring Book”
📚 Concept: Quickly flip through your printed book or digital pages.📌 Why it works: Gives a real peek inside the product—great for sales.
4. “Crayon Chaos” Vibe Clip
🖍️ Concept: Crayons scattered, coloring pages mid-use, little hands scribbling.📌 Why it works: Feels cozy, candid, and relatable for parents.
5. “Color With Me” Real-Time Coloring
🧘♀️ Concept: Slow, relaxing videos with ambient music and coloring sounds.📌 Why it works: Doubles as calming content (very rewatchable).
🛠️ How to Film Your Coloring Book Reels & TikToks
📱 Setup Tips:
Use natural daylight if possible (near a window).
Film top-down or slightly angled for an inviting view.
Tape the pages flat so they don’t curl on camera.
Keep a consistent aesthetic—think cozy tabletop, clean space, maybe a warm drink nearby.
🎞️ Apps to Use:
CapCut (great for editing with effects + music)
InShot (easy cropping, text, transitions)
Splice (clean pro-style editing with intuitive controls)
🎵 Music & Audio Ideas
Relaxing lo-fi or instrumental piano
Trendy sounds on TikTok/Instagram (boost visibility)
Voiceovers: Narrate what you’re doing or tell a short story:
“This is Ava’s favorite page to color… she always gives the unicorn pink wings!” 🦄
🧠 Caption & Hashtag Tips
✍️ Example Captions:
“This page always makes little hands happy 🖍️✨”
“Coloring magic in progress 💗 #MomsLoveThis”
“Watch this page go from blank to beautiful 🌈 #ColorWithMe”
📌 High-performing Hashtags:
📈 How to Drive Traffic to Your Shop
Add a link in bio using Linktree or Beacons to send traffic to Etsy, Gumroad, or your site.
Use product tags on Instagram for shoppable posts.
Pin your Reels to your Instagram profile grid for max visibility.
Mention limited-time offers or free downloads to encourage immediate action.
💡 Bonus Tip: Use AI to Help With Captions & Scripts
Feeling stuck? Ask ChatGPT to help write catchy captions, voiceovers, or even come up with new Reel ideas every week.
“Write 10 fun Instagram Reel scripts to promote my printable unicorn coloring book.”
✨ Final Thoughts: Show the Joy, Sell the Page
At the heart of every great coloring book is a moment of quiet creativity—a moment that’s perfect for TikTok and Reels. By showcasing real interaction with your books, you’re not just marketing a product—you’re sharing joy.
📽️ So grab your coloring book, press record, and let your pages shine!
Cheers!
