Part 4 — Launch & Sell: StanCart + Simple Funnels

kitkat53
Jan 9
7 min read

Meta: You finished the book — now let it earn. Part 4 is everything you need to turn a finished ebook into automated sales: paste-ready StanCart product copy, checkout microcopy (order bump + one-click upsell), a full 7-day launch email sequence, Zapier/n8n automation recipes to deliver/track/upsell, a tiny launch calendar, pricing guidance, and a final checklist so nothing breaks when people hit buy.

TL;DR: Paste the sales copy into StanCart, upload files, wire a simple webhook → email → tag → sheet Zap, test with $1, flip the switch, and breathe. You’ll get the copy and the automations here — ready to deploy.

Why you need a clean launch funnel (short)

You can spend days tweaking copy or you can ship and learn. A small, tested funnel sells more than a perfect-but-invisible product. StanCart gives you a fast, hosted checkout with order bump and post-purchase upsell options. Pair it with one Zap (or n8n flow) and your delivery, tagging, and analytics run on autopilot.

Sales page hero — paste-ready (H1 + subhead + bullets)

Headline (H1): Launch & Sell Your Ebook — The StanCart Shortcut Subhead: Simple sales copy, a checkout that converts, and automations that deliver — so you can sell without the drama. Hero bullets:

Plug-and-play StanCart copy that turns browsers into buyers.
Automated delivery + one-click upsells so you don’t have to babysit orders.
A short launch calendar and 7-day email sequence to actually move the needle. Primary CTA: GET THE LAUNCH PACK — $17

Use this exact text in the hero block on your StanCart product or landing page.

StanCart product fields (copy/paste)

Product title: Launch & Sell — StanCart Launch Pack SKU: EBM-LAUNCH-001 Price: $17.00 (Core Pack) Short description (50 words): Turn your finished ebook into sales. StanCart-ready sales copy, checkout microcopy, Zapier recipes to automate delivery and upsells, plus a 7-day launch plan and tracking sheet. Paste, test, sell. Long description (paste on product page):You wrote it — now sell it. The Launch Pack gives you StanCart-ready sales copy and checkout microcopy, a tested 7-day email launch sequence, Zapier automation recipes to deliver the PDF, tag buyers, log sales in a Google Sheet, and trigger a one-click upsell. Also includes a tiny launch calendar (plug-and-play), three Pin images (Canva-ready), and an FAQ you can paste to the product page. Test with $1 and go live.

Product image: hero_flatlay_1200x800.jpg (upload)Files to attach / deliver: launch_pack_zip (contains sales copy, Zapier mapping doc, email HTML, 3 Pin images)

Checkout microcopy & trust line (for StanCart)

Primary button: Complete Purchase — $17 Trust line (under button): Secure checkout • Instant download • 30-day happiness guarantee

Order bump (checkbox): Label: Add the Launch Pin Pack — 3 ready-to-post Pinterest images + captions — $7 Small text: Pins sized & captioned for launch week — saves time and gets clicks.

Post-purchase one-click upsell (simple & sweet): Headline: Upgrade to the Workbook Bundle — $47 Copy: Add printable worksheets, a Canva workbook template, and 3 short demo videos walking you through formatting and cover design. This is the easiest way to make your ebook feel premium. One-time add — no extra checkout needed. CTA: Add the Workbook Bundle — $47

Success page (what buyers see after checkout)

Heading: Congrats — your Ebook Launch Pack is on its way!Body: Check your inbox for the download link. Next: (1) download the launch pack, (2) paste the sales copy into StanCart, (3) run the $1 test purchase (we included a checklist). Want faster help? Book a 30-minute clarity call to get your product live today.Button: Download Now

Transactional email — immediate delivery (copy/paste)

Subject: Your Launch Pack — download inside 🎉 From: You

Plain text body: Hi — thank you! Your Launch & Sell — StanCart Launch Pack is ready.

Download here: [Download Link]

Quick next steps:

Paste the sales-copy into your StanCart product and upload the files.
Follow the Zapier recipe (see attached) to automate delivery & tagging.
Run a $1 test purchase to confirm.

Reply to this email if you want me to draft your StanCart product page copy from your book title — I’ll do one free sample for the first three replies.

Big love, You

(Include the attached zip with product files.)

7-Day launch email sequence — paste-ready (subject + body)

Use these in your email platform and personalize small bits (your title, links).

Day 0 — Immediate delivery Subject: Your download is ready — start here Body: Thanks for buying! Your Launch Pack is attached. If you have your manuscript ready, paste the sales copy into StanCart now and run the $1 test. Need help? Reply and I’ll help you.

Day 2 — Validation & next steps Subject: Which idea will actually sell? Body: Quick reminder — run the Topic Validator on three ideas or use your draft as-is. If you want, reply with your book title and I’ll draft a short outline you can use in the sales page (I’ll pick 3 people to help this week).

Day 4 — Outline & bullets Subject: The one outline that makes writing faster Body: Use the fill-in outline in Part 2 to create chapter bullets for your sales page. Paste 3 benefit bullets into your hero; people read benefits more than features. (Link to Part 2 templates.)

Day 6 — Design + hero image Subject: Make the cover look like a pro (fast) Body: Use our Canva cover pack and one Midjourney hero image for pins. Need a quick cover? Use the pack and swap your title. (CTA: Open Canva pack)

Day 8 — Launch week schedule Subject: Your 7-day launch calendar (plug-and-play) Body: We built a tiny schedule you can follow — day-of-launch email, 3 pins, and 2 social posts. No need to do it all; pick one channel and be consistent. (Link to calendar file)

Day 10 — Early results & social proof Subject: Early wins + a small offer Body: Share any early sales or screenshots and I’ll celebrate you. If you want a workbook upgrade, we’re offering the bundle at $47 today only. (CTA: Upgrade link)

Day 14 — Last chance Subject: Final reminder — bundle discount ends tonight Body: Last chance to grab the workbook bundle at the special price. After tonight it returns to the regular price. (CTA: Upgrade link)

Simple launch calendar (7-day plug-and-play)

Pre-launch (Day −3 to Day −1)

Day −3: Finalize StanCart product & upload files. Create order bump.
Day −2: Test $1 purchase and confirm email, sheet logging, Slack alert.
Day −1: Schedule launch email Day 0.

Launch Week

Day 0: Send launch email (Day 0) + publish sales page. Pin 1 (organic) + 1 social post.
Day 1: Share behind-the-scenes on Instagram Stories; re-pin launch Pin.
Day 2: Send Day 2 email; boost Pin ($5 small test).
Day 4: Send Day 4 email (design/covers); post a tutorial clip (30s Reel).
Day 6: Send Day 6 email with launch calendar; post testimonial or excerpt.
Day 7–14: Follow-ups, run paid Pin for 3 days to test conversion.

Pricing strategy (recommended)

Tier ideas:

Core Pack (digital ebook + templates + launch pack): $17
Order bump (Launch Pin Pack): $7 (checkbox on checkout)
Post-purchase upsell (Workbook + videos): $47
Clarity Call add-on (separate purchase or calendar link): $97

Rationale: low entry price encourages purchases; order bump increases AOV with minimal friction; one-click upsell at post-purchase converts well.

Zapier / n8n automation recipes (step-by-step)

Note: StanCart sends a webhook on successful purchase. Map fields (email, first name, orderID, SKU, UTM fields).

Zap A — Purchase → deliver → tag → sheet → Slack → upsell email

Trigger: Webhook (StanCart) — on successful payment.
Action: Send transactional email (SendGrid/Gmail) — use the transactional template with secure download link.
Action: Add subscriber to email platform (Mailchimp/ConvertKit/Klaviyo) — add tag buyer_ebookinamonth_core.
Action: Add row to Google Sheet Sales_Log with fields: Timestamp, OrderID, SKU, Product Name, Price, FirstName, Email, UTM_Source, UTM_Campaign, PaymentMethod.
Action: Slack message to #sales channel: New sale: {{Product Name}} — {{Price}} — {{Email}} — OrderID: {{OrderID}}
Action: Delay 10 minutes.
Action: Send upsell email (if buyer did NOT purchase upsell) with upgrade link. Optionally, include a one-click checkout link if supported.

Zap B — Order bump handling

Trigger: Webhook (StanCart) — include order bump field in payload.
Action: Add tag bought_orderbump_pinpack.
Action: Attach Pin images to delivery email or include direct download link to asset folder.

Zap C — Preorder / micro-test leads (Typeform → Mailchimp → Sheet)

Trigger: New Typeform response (preorder interest).
Action: Add to Google Sheet Preorders.
Action: Add to Mailchimp list/segment preorder_[title].
Action: If total responses in 72 hours > threshold (use path/filter), send Slack alert: Micro-test PASS — create StanCart product.

Sales_Log Google Sheet header row (copy/paste)

FAQ (paste under product)

Q: How are files delivered? A: Instant download link via StanCart transactional email. Zapier can add a second email if you prefer.

Q: What if my customer doesn’t receive the download? A: We include a “Download Now” button on the success page and re-send the link via Zapier email if requested.

Q: Do you offer refunds? A: 30-day happiness guarantee — email ------------ and we’ll help or refund.

Final pre-launch checklist (do this before you flip live)

Sales page copy pasted into StanCart and images uploaded
Order bump set and upsell created (if using one-click)
Zapier / n8n flows mapped and tested with $1 purchase
Google Sheet Sales_Log in place and test row appears on purchase
Emails scheduled (Day 0, 2, 4, 6, 8, 10, 14)
3 Pin images scheduled and one $5 promoted Pin set up for 48 hours
Success page link with download works and shows upsell CTA
Test mobile download and open PDF on phone

Final thoughts — ship it, learn fast, stay kind to yourself

You’ve done the hard work: a real product exists where before there was only an idea. Now the smartest move isn’t polishing forever — it’s shipping, watching what real humans do, and fixing the parts that actually matter. Use StanCart + one simple automation to get your ebook into the world this week, then treat the first 10–20 buyers like gold: ask what they liked, what confused them, and what they'd pay for next.

A few quick, practical reminders before you go live:

Test fast, not perfect. Do a $1 purchase test, fix anything that breaks, then open the doors. Small launch hiccups are fixable; missed launch windows are not.
Measure the right things. Clicks → opt-ins → purchases. If your conversion is low, tweak headline/benefits first before redesigning the whole PDF.
Raise the price later, not lower it now. Start with a fair, low-friction price to get early buyers and testimonials; you can bundle and upsell once you have proof.
Automate the chores, keep the humans. Let Zapier/n8n handle delivery and tagging; spend your time responding to buyer replies and collecting quotes you can use as social proof.
Celebrate small wins. One sale, one email reply, one positive review — these are evidence you made something useful. Reward yourself.
Cheers!

KITOPIA