Part 5 — Scale & Repurpose: Turn One Ebook Into Ongoing Income

kitkat53
Jan 10
6 min read

You shipped an ebook. Nice work. Now let’s make it work harder. Part 5 is a pragmatic, no-fluff playbook to repurpose your book into micro-products, ads, funnels, and partnerships that actually earn. You’ll get paste-ready templates (ads, funnels, emails, outreach), an 8-week content calendar you can copy into Google Sheets, a repurpose checklist, and a simple scale dashboard so your effort shows up in dollars — not just likes.

Quick roadmap (what you’ll do)

Repurpose the ebook into 6 quick assets.
Build a simple funnel (tripwire → core → upsell).
Run three low-budget paid-pin experiments.
Launch an email lifecycle to nurture buyers to higher-ticket offers.
Recruit 3 partners/affiliates and measure ROI.
Track progress on a tiny dashboard and iterate.

Module 1 — Repurpose Blueprint (the one-map)

Turn the ebook into at least six sellable/useful items:

$7 Tripwire — One printable checklist / condensed mini-guide (fast intro buy).
$17 Core Ebook — Your main product (already done).
$27 Mini-course — 30–60 minute video walkthrough (recorded screen + voiceover).
$47 Workbook Bundle — Printable worksheets, templates, and Canva source files.
$97 Group Workshop — Live 60–90 minute workshop or Q&A (record and reuse).
$197 Coaching/Consult — Limited one-on-one spots or a small group program.

Repurpose map (how content moves):Ebook → Extract checklist → make 3 Pinterest pins → record 3 short video lessons (each 3–5 minutes) → package as mini-course → create workbook PDF → use workbook as upsell.

Module 2 — Quick repurpose checklist (copy/paste)

Use this as a one-page workflow.

Export master ebook final PDF.
Create 1 printable 1-page checklist (tripwire).
Pull 6–10 quotable lines for social cards.
Design 3 Pin images (cover + two chapter quote variants).
Record 3 short video lessons (5–8 min each) — screen + voice.
Create workbook pages (one per chapter or one per week).
Package mini-course page + checkout + delivery.
Draft 3 email sequences (welcome, nurture-to-upsell, cart).
Setup a cheap paid-pin test (budget: $5–$20).
Add repurpose items to content calendar.

Module 3 — 8-Week Content Calendar (copy into Google Sheets)

Below is a compact 8-week plan. Copy the rows into a sheet and assign dates.

Week	Focus	Content Assets
1	Launch amplification	Pin 1 (cover), Email Day 0, Social post (excerpt)
2	Repurpose: checklist	Publish $7 tripwire, Pin 2 (checklist), Email to list
3	Mini-course prep	Record 3 videos, create mini-course landing page
4	Mini-course launch	Email sequence (promo), Pin 3 (video teaser), Webinar signup
5	Workbook build	Design workbook pages, create upsell in StanCart
6	Workshop week	Host/record live workshop, promote to buyers
7	Ads test week	Run 3 paid-pin experiments, analyze CTR/CV
8	Partnerships & scale	Outreach to affiliates, launch referral promo

Module 4 — Paid-Pin Ad Recipes (3 low-budget experiments)

Testing cheap and fast is the name of the game. Each test: run for 48–72 hours, $5–$20 budget, measure CTR → landing clicks → opt-ins/purchases.

Test A — Tripwire Pin (conversion test)

Objective: Sell the $7 checklist.
Headline (Pin): “Get Cozy Lighting Done in 10 Minutes”
Subhead: “Printable checklist: one tiny task a day for 30 days.”
Creative: Thumbnail of checklist mockup + warm flat-lay.
Landing: Simple sales page with CTA “Buy $7 checklist” + StanCart checkout.
Budget: $5 initial, scale to $20 if CTR > 1.2% and CV > 1%.

Test B — Lead Magnet Pin (list growth)

Objective: Collect email opt-ins for pre-launch offers.
Headline: “Validate Your Ebook Idea in 48 Hours”
Subhead: “Free 5-question validator + micro-test plan.”
Creative: Typographic Pin with CTA ribbon “Free validator”
Landing: Opt-in page — deliver PDF via Mailchimp/ConvertKit.
Budget: $5–$15. Measure opt-in rate (target 8–15% click→opt-in).

Test C — Video Teaser Pin (engagement → pre-order)

Objective: Drive interest in mini-course or workbook.
Headline: “3 Lighting Tricks That Change a Room”
Subhead: “Watch 60 seconds → tiny demo”
Creative: 30–60s silent-loop video (captions) showing before/after.
Landing: Page with video + “Pre-order mini-course” or waitlist.
Budget: $10–$20 (video cost is higher but converts well if creative is strong).

Module 5 — Funnel Templates (tripwire → core → upsell)

Keep funnels simple: as few clicks as possible.

Funnel Flow

Ad/Pin → Landing page (tripwire or lead magnet)
Tripwire checkout (StanCart) — $7
Post-purchase upsell: Workbook bundle $47 (one-click)
After 3 days: Nurture email → offer mini-course $27 or workshop $97

Landing Page Elements (must-have)

Headline (benefit-focused)
3 bullets (what they get)
Social proof / small testimonial or “what people ask”
Price + CTA button (StanCart link)
FAQ + trust points (money-back)
Footer: link to privacy/refund

Paste-ready landing headline + bullets

Headline: Finish a Tiny Project That Actually Sells (No overwhelm)
Bullets:
• One printable checklist you can implement in 10 minutes a day.
• Simple templates and a 30-day plan — no design skills required.
• Instant access — start seeing results tonight.
CTA: Buy the Checklist — $7 (StanCart)

Module 6 — Email Sequences (paste-ready & short)

Three sequences: Welcome (for opt-ins), Nurture→Upsell (for tripwire buyers), Cart Abandonment.

A) Welcome Sequence (3 emails — for free opt-in)

Email 1 — Subject: Your validator is inside (and one quick step)Body: Deliver validator, 2 action steps, CTA to view Part 2 outline templates.

Email 2 — Subject: Which of your ideas will actually sell?Body: Mini case study + CTA to take micro-test or reply with top idea.

Email 3 — Subject: Want me to draft your outline?Body: Offer (limited free outlines) + CTA to pre-order checklist or core ebook.

B) Nurture → Upsell Sequence (for $7 tripwire buyers — 5 emails)

Day 0 (post-purchase) — deliver checklist + “how to use” tips.Day 2 — value email: teach one quick idea from ebook; soft CTA to workbook.Day 4 — social proof: include a mini-testimonial or result; CTA to upgrade to workbook.Day 7 — urgency: limited-time discount on workbook or mini-course.Day 14 — reminder: last chance or bonus expires.

Paste-ready short upsell email (Day 4):

Subject: Two quick tweaks that make this checklist sing
Body: Hey — glad you grabbed the checklist. If you found it useful, the workbook bundle gives you editable templates and three short demo videos to make the changes stick. For the next 48 hours you can add it for $47. [Upgrade link]
— Kit

C) Cart Abandonment

(3 touches)

1 hour — “Oops — you left this in your cart” (include product + CTA)
24 hours — “Still thinking? Here’s what buyers say” (testimonial)
72 hours — “Last chance: your discount expires” (scarcity)

Module 7 — Partnerships & Affiliate Outreach (templates)

Find 5–10 micro-influencers, podcasters, or bloggers who serve your audience and pitch a small affiliate deal.

Affiliate offer idea: 30% commission on sales, free sample for review, and a custom limited-time coupon code for their audience.

Outreach email (paste-ready):

Subject: Quick collab idea — short promotions that pay

Hi [Name],

I love your work on [specific thing]. I’m Kit, and I just finished a short practical ebook called “[Ebook Title]” about [one-line benefit]. I think your audience (who loves [relevant topic]) would get immediate value from a simple checklist + workbook bundle.

Would you be open to a short affiliate partnership? I can offer 30% commission, a free copy for review, and a one-time coupon we can use to track conversions.

If that sounds interesting, I’ll send a short promo pack (images, swipe copy, tracking link) you can use right away.

Warmly,  
Kit

Module 8 — Pricing & Packaging (rules of thumb)

Tripwire: $5–$9 (low friction)
Core ebook: $9–$27 (depends on depth)
Workbook / Bundle: $27–$67 (adds perceived value)
Workshops / Mini-courses: $47–$197 (adds human delivery)
Consulting / Calls: $97+ (scarcity pricing)

Start low, test conversion. Raise price once you have testimonials and a steady flow. Use bundles and time-limited bonuses to increase AOV (average order value).

Module 9 — Simple Scale Dashboard (Google Sheet blueprint)

Create a single-sheet dashboard with these columns and formulas:

Formulas suggestions

ROAS = Revenue / Spend
Conversion Rate (visits→sales) = Sales / Visits
CPL (cost per lead) = Spend / Opt-ins
AOV = Revenue / Sales

Dashboard view: Create a top summary row with totals (SUM columns) and conditional formatting for conversion rate thresholds.

Module 10 — Repurpose examples — quick copy blocks (paste-ready)

Use these snippets for social or pin descriptions.

Pin / Social copy A (tripwire):“Want a 30-day plan that actually gets used? Grab the printable checklist — one tiny task a day to make evenings cozier. $7. [link]”

Pin / Social copy B (ebook):“Stop guessing what to write. The 5-Question Topic Validator tells you whether an ebook idea will sell — and the 30-day plan helps you finish it. [link]”

Mini-course promo snippet:“Three short videos + templates to turn your ebook into a workbook. Watch 10 minutes, finish the project in a weekend. Pre-order + early bird price: $27. [link]”

Tiny launch/upsell idea

(viral-friendly)

Offer a refer-two-get-upgrade: first 20 buyers who refer two paying customers get the Part 5 Growth Playbook free (or a private 20-minute consult). It creates social sharing and gives you a short list of advocates.

Measuring what matters

For the first 90 days, focus on:

Traffic → opt-in rate → purchase conversion → repeat buyer rate.
Cost per acquisition on paid pins (target: < $10 for core $17 product).
AOV (target: increase via order bump + upsell).
LTV (track buyers who later purchase workshops/consults).

If a channel isn’t profitable after one reasonable optimization (change creative or headline), reallocate budget.

KITOPIA