Pin Smarter, Not Harder: A Fun Guide to Pinterest Analytics

Pinterest is a powerful platform for driving traffic, building brand awareness, and growing your business. However, to make the most of it, you need to understand Pinterest Analytics and how to use the data to refine your strategy. In this guide, we’ll break down key Pinterest metrics and provide actionable tips for improving your results.

Understanding Pinterest Analytics Metrics

1. Impressions

Impressions indicate how many times your Pins were seen on Pinterest. A high number of impressions suggests that your content is appearing frequently in users’ feeds, searches, or boards.

How to Improve Impressions:

• Use relevant keywords in your Pin descriptions, titles, and board names.

• Post consistently to maintain visibility.

• Create seasonal content and post it 45 days before peak interest periods.
  

2. Engagements

Engagements reflect the total number of interactions with your Pin, including saves, close-ups, and link clicks.

How to Improve Engagements:

• Design high-quality, eye-catching Pins with bold text overlays and clear calls to action.

• Add value-driven descriptions to encourage interaction.

• Experiment with different Pin formats (static, video, carousel) to see what resonates best.
  

3. Saves (Repins)

Saves indicate how many times users saved your Pins to their own boards. This metric is crucial because saved Pins continue to circulate, driving long-term traffic.

How to Improve Saves:

• Create evergreen content that remains relevant over time.

• Make Pins visually appealing with high-resolution images and brand-consistent colors.

• Use “Save for later” calls to action in your Pin descriptions.
  

4. Outbound Clicks (Link Clicks)

Outbound clicks track the number of users who clicked on your Pin to visit your website. This is a key indicator of whether your content is compelling enough to drive traffic.

How to Improve Outbound Clicks:

• Use clear, compelling headlines that create curiosity.

• Optimize your landing pages to match user expectations.

• Add click-worthy call-to-action text, such as “Read More” or “Shop Now.”
  

5. Top Pins and Boards

Pinterest Analytics shows which Pins and boards are performing best. Understanding this helps you double down on what’s working.

How to Leverage Top Pins and Boards:

• Identify trends among your best-performing Pins and create similar content.

• Optimize underperforming Pins by updating descriptions or adding fresh images.

• Focus on boards that attract the most engagement and expand them with related content.

How to Improve Your Pinterest Analytics Over Time

1. Optimize Pin Designs

• Use vertical images (1000 x 1500 px) for better visibility.

• Add text overlays that explain the Pin’s value.

• Maintain a consistent brand aesthetic across all Pins.
  

2. Refine Your Pinterest SEO

• Use high-ranking keywords in your titles, descriptions, and board names.

• Write detailed Pin descriptions with natural keyword placement.

• Leverage Pinterest Trends to create relevant content.
  

3. Increase Pinning Frequency

• Post 5–15 Pins per day for steady growth.

• Use Pinterest scheduling tools (like Tailwind) to automate Pins.

• Refresh old Pins with new descriptions and images.
  

4. Experiment with Video Pins

• Video Pins tend to generate more engagement than static images.

• Keep them short and engaging (6–15 seconds is ideal).

• Include captions since many users watch without sound.
  

5. Post at the Right Time

• The best times to post on Pinterest are evenings and weekends, particularly between 8–11 PM.

• Experiment with different times using Pinterest Analytics to determine when your audience is most active.

• Space out your Pins throughout the day rather than posting all at once.
  

6. How to Determine When Your Audience is Most Active

• Check Pinterest Analytics under Audience Insights to see when your followers are engaging most.

• Look at your top-performing Pins and note the times they received the most engagement.

• Use scheduling tools like Tailwind’s SmartSchedule to find optimal posting times.

• Compare Pinterest traffic data with Google Analytics to see when users click through to your website.

• Experiment with different posting times and analyze engagement trends over a few weeks.
  

7. How Often to Use the Same URL

• You can Pin the same URL multiple times, but make sure to create fresh Pins each time.

• Change up the Pin design, title, and description to keep it engaging.

• Avoid posting the same Pin too frequently to prevent spammy behavior—space out repeats over weeks or months.
  

8. Analyze and Adjust Your Strategy

• Review monthly analytics to track progress.

• Adjust posting times based on when your audience is most active.

• Test different Pin styles, formats, and CTAs to see what works best.
  

Final Thoughts

Interpreting Pinterest Analytics is crucial for improving your Pinterest strategy. By understanding key metrics and making data-driven adjustments, you can increase engagement, drive more traffic, and grow your business. Keep testing and refining your approach, and over time, you’ll see significant improvements in your Pinterest performance.